The primary goal of a media plan is to choose the intended interest group: the general population whom the media arrange endeavors to impact through different types of brand contact. Since media goals are subordinate to promoting and publicizing destinations, it is fundamental to see how the intended interest group is characterized in the showcasing and publicizing targets. The definition could possibly be precisely the same, contingent upon the promoting and publicizing goals and methodologies.
These days, this is the big one. If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising.In fact, there are ads on this very page.
If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium.
A mass-market form of communication including television and radio, broadcast advertising has, until recently, been the most dominant way to reach a large number of consumers.
Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and educate rather than sell a product or service.
In a nutshell, product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement.
A relatively new form of advertising, but one that's spreading rapidly, uses cell phones, iPads, Kindles, Nooks, and other portable electronic devices with Internet connectivity.
